There are many reasons to include an interactive catalog within your marketing strategy, but here are two you can really sink your teeth into.

No Postage Necessary
With postal charges increasing up to 40%, many catalogers are looking for alternatives to mailing – especially for the under-performing segments of their house files. And interactive catalogs are the answer. They eliminate postage and print expenses but maintain a familiar format to the customer that tells the same merchandise story. The interactive catalog provides a bridge between print and online, leveraging the positives of both media outlets. Resulting in cost savings, quick and easy ordering, familiar format, interactivity...you get the point.

A Multi-Channel Buyer’s Playground
It has been proven that the multi-channel buyer is the best type of customer for a cataloger. The interactive catalog can help create a multi-channel bridge between your print material and online experience, attracting more of the highly sought after multi-channel buyers to your company. Come one, come all…
 



 

Skymall Catalog

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