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There are many reasons to include an interactive catalog
within your marketing strategy, but here are two you can
really sink your teeth into.
No Postage Necessary
With postal charges increasing up to 40%, many catalogers
are looking for alternatives to mailing – especially for
the under-performing segments of their house files. And
interactive catalogs are the answer. They eliminate postage
and print expenses but maintain a familiar format to the
customer that tells the same merchandise story. The
interactive catalog provides a bridge between print and
online, leveraging the positives of both media outlets.
Resulting in cost savings, quick and easy ordering, familiar
format, interactivity...you get the point.
A Multi-Channel Buyer’s Playground
It has been proven that the multi-channel buyer is the best
type of customer for a cataloger. The interactive catalog can help
create a multi-channel bridge between your print material
and online experience, attracting more of the highly sought
after multi-channel buyers to your company. Come one, come
all…
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