Bring your print publications to
life. With LivePrint technology, you can finally
bridge your print and online tools together to achieve a
cohesive, effective and efficient marketing package. All
while engaging visitors on your site and turning them into
Many of the leading retailers and magazine publishers are
already interactive-publication connoisseurs. They have
proven the model works and that visitors enjoy using the
The benefits speak for
the Reach and Distribution of Your Publication Cost-Effectively
You've already spent the marketing dollars creating your fantastic
publication. Why not get the maximum benefit for that dollar? By
bringing your publication to
life, you can drastically increase the size of your
audience without incurring additional postage and printing charges.
This becomes even more critical as postage rates continue to
increase. With LivePrint, you can email your publication to your
house file, make it available on your site for all visitors to
browse and even stimulate a viral campaign by forwarding the
publication to family and friends.
Conversion Rates - Visitors Stay On Your Site Longer
For all the retailers out there - interactive publications increase
conversion rates and repeat buyers. Interactive catalogs and
circulars keep shoppers on your site for longer periods of time,
leading to higher purchase percentages and average order size.
Sign-up Rates - Visitors Have More Contact with Advertisers
For the content publishers - interactive publications increase the
number of visitors who make contact with your advertisers. Not only
will your advertisers enjoy more readers coming straight to them
from your interactive print publication, but they will also have the
option to embed high-impact video ads into your magazine, circular,
etc. This will increase the response readers' have to your
advertisers and ultimately drive more renewed ad contracts.
“Window-Shopping” - Visitors In Search of the Unknown Can
Browse and Be Inspired to Buy
Interactive publications are the solution to accommodate shoppers
who don’t know exactly what they’re looking for, as well as for
readers who want to browse articles for a topic they enjoy. For
visitors who don't know what they are looking for, the typical
drill-down navigation of most websites is not effective. Visitors
easily get lost within the site and end up abandoning it. With an
interactive publication, surfing a website for products or great
articles is as easy and intuitive as flipping through a print
publication on the couch during a lazy, Sunday afternoon. There is
virtually no navigation learning curve.
More Multi-Channel Buyers
For retailers, an interactive publication such as an eCatalog or
eCircular will create more Multi-channel buyers for your company. We
all know that the multi-channel buyer is the best type of shopper.
They have higher conversion rates, higher average orders and a lot
of love for accessible, easy-to-use and interactive shopping tools.
LivePrint creates a seamless bridge between your two main channels
(print and online), which extends the buyer’s comfort to use
either channel for their purchases.